We have become used to seeing how quickly ideas go from a thought to a reality. No longer the years of planning and product development. Nowadays, we live a digital life and digital products and services can be thought of one day and across the World the next.
You can develop a MVP – a Minimum Value Product for your latest idea and release development beta versions to get real-world feedback and even crowd-sourced funding for you to develop and build the finished product.
The biggest advantage of all this incredible progress is the end price to the consumer. Now, price drops on products are phenomenally fast and what may have appeared to be prohibitive to many, quickly become accessible to all.
Mobile apps in combination with business is a great example. Until now, you would only consider having an app built for your business if you had significant budgets and the months needed for development. If you think that mobile apps are solely for big name brands, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
These days many small businesses you interact with in your everyday life have their own dedicated mobile app — be it a coffee shop or the beauty salon. These companies are ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.
Be Visible to Customers at All Times
Statistics show that on average we are spending 2 hours a day on our mobile devices – if you’re lucky enough to be in the ‘under 30’ age range, then it’s far greater. While probably only a few applications make up the bulk of this total usage, we all have our ‘must have’ apps – it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Our mobiles are now our first resource for anything we need. Your business needs to be on it!
Direct Marketing Channel
Apps provide direct marketing opportunities in their most direct form. They can provide many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
Provide Value to Your Customers
Today it’s simple to have a digital loyalty card system as part of your business. Instead of stamping a dog-eared, wallet stuffing card, now your customers can collect their rewards via your mobile app. The result? More downloads and more returning customers.
Build Brand and Recognition
A mobile app for your business can greatly contribute to your brand awareness. Break this into two aspects, the combination of which will make your app a true winner:
- Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
- Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
Cultivate Customer Loyalty
Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. Now your business is only a click away from your customers and they are communicating with you, using the essential tool they have in their hands all day long.
Every business can afford to have an app and it can be done quickly. In just 4 weeks and from just £49 per month – your business can be doing more business.
Call me on 01225 812578 to find out more